Frank Keefer: It's happened again!

Hello Everyone,

Two weeks ago I wrote about the Cassandra Effect - the ability to predict the future, and often catastrophic events, but with the frustration of knowing that no one will listen.

I understand this syndrome all too well because in spite of the fact that I offer true life example after true example; no one listens when I tell them that, "It's later than you think!"

Yesterday morning, after having breakfast with JR and Loren at their home in Miami Beach, we stopped by the guest House to say good bye to Andrew Weissman who was on his way to the Philippines. Unexpectedly, Gingie received a devastating phone call. One of our dearest friends had unexpectedly passed away. She was a young woman in her early 40s with 6 kids, one 20 but most much younger, two pre school age.

She was not only a truly wonderful woman who worked as a live-in care taker for elderly people, she was the primary bread winner for her family.

Over a year ago we introduced her to Market America. She became a preferred customer and loved the products - everything from personal care to household products. She was interested in becoming a distributor to augment her income and perhaps give herself a chance to financially position herself to enjoy a better life. However, life always seemed to get in the way and prevent her from getting started. Because of her schedule it was tough to pin her down to a time. She wasn't ducking the issue, she just never made it a priority. There was always something more important that she had to attend to. Finally, she agreed to hop on board as soon as she returned from one of her very rare vacations. This vacation was to be special. It would be with her family and even though she wasn't in yet she planned on introducing her family to Market America and the products she was familiar with. She would have a base of customers and possibly a distributor or two soon after enrolling herself. She was very excited!

Yesterday she was at the beach when her brother became distressed while swimming in the ocean. She went to his aid. It was the last act of kindness she ever performed. Sadly, both drowned.

I know that she had no cash reserves. It took all of her money to provide for her family's daily needs. She had no life insurance. She was living paycheck to paycheck. In the end, she left six kids with absolutely no financial support.

What thoughts were going through her mind as she struggled to stay afloat and gasped for those last few precious breathes knowing that they would be her last? Stop and think about that for a second. Put yourself in her place.

No doubt her last thoughts were about her children and what would happen to them. Would the be thrown into the street? Where would they live. Who would feed and clothe them? The fear of worrying about the future of her children compounded by the terror of her imminent death by drowning must have been more horrible than we can possibly imagine.

Fifteen years ago when the docs told me that I would never make it out of the hospital alive I was very comforted by the fact that I was totally debt-free, no mortgage, no auto payments, no credit card bills - and that my wife had a five figure a week check coming in forever - nearly a million dollars a year. My family was secure. Nothing was more comforting than knowing my family would have no financial worries.

How about you? Where are you financially? Is your family secure? What would happen to your family if you or your spouse unexpectedly passed away tomorrow? Would they be in a state of financial destitution like our dear friend, who paradoxically was named Fortune?

It's time to wake up.

It really is later than you think!

Frank

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