Make it Personal

Whenever you can, take the effort to personally follow-up with a customer.

• Send a note after the sale asking if the customer is satisfied with their purchase.
  
• Make a call to a customer who had a product or service issue to see if everything was resolved.
  
• Set a meeting with a customer whom you didn’t get the sale to clarify the reason they did not choose you.

These are easy ways to increase customer loyalty and make sure your customers come back to you.