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Friday, August 12, 2011

A message from Frank Keefer on IBV requirements and Advertising program

Hey Guys,

 

Here's the deal - even if you only have a couple folks in your group and they do the minimal requirements listed below you're good for a $300 check at least 4 times a year. That's not too bad for basically doing nothing.

 

BUT, if you begin today to buy EVERYTHING you are currently purchasing in the store from yourself not only would you save time and money, earn cash back and commissions but you can bury the volume so everyone in your group gets paid for it. Do you think that would create some happy campers?

 

Gingie and I buy EVERYTHING through our portal and hundreds of folks earn commission because we changed our buying habits. If everyone did this, everyone receiving this email would be earning Director income - $250,000 a year, even the brand no person. I just can't believe people don't see this. It's very hard not to use the "S" word (stupid) when addressing this issue.  It's all about changing buying habits, nothing complicated. If you're too lazy to do that, you deserve to be fighting traffic, waiting in line and working for the rest of your life.

 

It's time to wake up. By the way, if everyone identified $30 IBV for transfer buy every month do you think more folks would be earning checks? You bet!

 

Common sense will tell you that you'll never earn the max if you're content on squeeking by doing the minimum.

 

Frank

 

sent via blind copy

 

The Advertising IBV Bonus pool was announced at convention to be released any day with the distribution amount to each UFO and the weekly amount that can be placed in the MPCP. The total for the quarter is 550,877 total IBV! The number is higher than last time and so is the amount per person and the number of qualifiers increased. This is really exciting and a great reason to get everyone in your group involved. It is important to understand how it works and the dynamic of this new revenue stream. So absorb and assimilate this! Remember: You don’t know what you don’t know and you need to know this! Let’s Roll!

 

1.       The key to the bonus is not just the total amount or the amount of the individual bonus IBV distribution. It is the number of people in your group that you have qualifying for it and the accumulative amount of IBV up your legs. So the way to play the game is to get everyone on board with the IBV requirements and duplicate. It is possible or probable that the amount of bonus IBV distribution can go down while the total amount of the pool goes up if there are more people qualifying but the cool thing is that the more people qualifying in your organization the bigger share of it you get and it equals a higher accumulated IBV up the legs.

2.       The more people doing the result producing activities by qualify and meeting the IBV requirements for the IBV bonus----the more advertising dollars can be generated and the increase volume leverages the power of numbers in collective buying power for us to drive the IBV or Cash back up with partners and affiliate merchants on the shopping portal

3.       Obviously – the more people meeting the requirements and using the benefits of the 8 primed pumps generates more BV and IBV in your group from more participation and use of the portal and portal shopping and orders.  The more people buying and selling and adding customers the more IBV in the MPCP just like BV in the MPCP. The fact that you now get nearly real time IBV allows you to place it like you do with BV in the MPCP. This is powerful. Additionally the addition of the on line home shopping list which finds everything you are already buying at home for consumption or periodic use at the lowest price and with cash back, allows you and your partner organization and even customers to transfer the dollars they spend at Brick and Mortar stores or other sites or catalogues and have it auto shipped when they want (even different times for different products). It doesn’t cost any money to do this. You are simply transferring dollars you are already spending and saving money. It is important to get that! The same is true for your preferred customers. Do not forget the savings in gas and time of not having to go to the store and fight traffic and lines. It is real dollars too! When Alice.com goes live within a month you and your partners and customers will even be able to get free shipping! THIS IS A GAME CHANGER IF YOU USE IT!

4.       The IBV from the IBV advertising bonus pool stays in the system for over a year and effects many people—not just you, but everyone in the line of partnership in the MPCP. Even people who did not qualify yet, leveraging them to do more and making many people closer to hitting checks. This is much better than a one time  cash bonus to those qualifying in a quarter! Understand the power of this in the plan!

5.       I decided that the company would match the advertising money the first year and put up a minimum of one  million dollars to “Prime the Pump”! This will amount to well over 2 million in IBV bonus as a stimulus in the IBV MPCP, and you can make it go even higher as I will match you! I put my money where my mouth is. The company, especially IT teams under Marc Ashley and Michael Brady’s leadership, worked tirelessly to prime all 8 pumps and provide you revolutionary and cutting edge tools to drive business to your portal and BDC. It was no small task or accomplishment and makes a huge difference: things like SHOPBOX, MA network, Social Medial Tool Kit, Online home shopping list, Associate program with widgets, Cash back and higher Cash back, and the existing customer privilege program  allowing for things like (free or reduced shipping, discounted retail prices, percentage discounts of orders at a certain amount, specific promo codes to be used on the portal for ma-products, possible Flat fee shipping with pre-paid membership concept), and real time IBV, hot deals, coupons, bar code  comparison shopping and mobile apps. Of course the Shop.com integration powered by Market America takes it all to another level. As Mark Ashley so amply explained at convention, it takes away every excuse and makes it a no brainer. We rimed the pumps and did our part. Now its time for you to prime your pump and duplicate it in your partner organization.

 

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